Job Title: Global Media Manager Personal Care
Work Level:2B
Reporting to: Global Media and Partnerships Director
Location: 100VE London
Bac
Unilever Personal Care is a €14+ billion business with some of Unilever’s biggest, iconic brands including Dove, Rexona, Dove Men + Care, Lux, Axe, Lifebuoy, Close Up and Pepsodent. This is a great time to join the Unilever Personal Care business group where we make it personal to build outstanding brands that deliver personal hygiene, self-care, and confidence to billions of people. Within Personal Care’s global marketing division, the media team is critical to creating value through increased focus, agility, breakthrough innovation in media and digital, strategic development and flawless execution ofplans. In the PC media team, our ambition is to create truly UNMISSABLE social first campaigns across our portfolio and key geographies through holistic and upstream creative and media planning. One of PC’s key strategic thrusts is helping our brands become part of popular cultureby tapping into media platforms, channels and strategic partnerships (FIFA, UEFA, CONMEBOL, ICC, Music & Gaming propertiesetc) that are shaping trends at scale.
JOB PURPOSE
We are looking for a talented and experienced Global Media Manager. The ideal candidate will come with a strong track record in delivering high ROI media models and defining new ways to maximise our media spends in a Social First and Digital model. This role will oversee our Personal Care global media spends, analysing and making recommendations to drive optimum channel, format and platform choices through our Personal Care Media Model.
RESPONSIBILITIES
You will shape and leverage how we assign and approach paid media in our marketing model:
- Through our Personal Care brand portfolio and as part of our social first transformation we want to review and optimise how we drive media effectiveness. You will use your expertise in media metrics and models to recommend, drive and track our media mix. You will collaborate with our partners, finance teams, CMI function and business units to do this.
- To deliver our new marketing model we will need to transform our approach and mindset to plan and deploy paid media. You will be responsible for developing guidelines for this shift to asocial rich media mix and then supporting with mission critical interventions and tracking to deliver key KPI’s.
- Define Media Effectiveness Strategy and Guidelines for Personal Care. Collaborate with our partners, CMI and Finance to develop models to support, track and deliver maximum ROI for our paid media in a Social First Model.
- Work hand in hand with our joint business partners (eg. Meta, Google, Tik Tok etc) to integrate media innovation and emerging solutions (such as AR, AI) into the core of brand planning alongside other emerging platforms and partners like Spotify, Netflix, Disney etc.
- Drive and manage holistic end to end communication planning working with brands, market teams, agency groups and cross functional squads to accelerate Personal Care’s Social First Demand Generation transformation at scale and speed.
ALL ABOUT YOU
- You are a doer:you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up and drive initiatives
- You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery
- You are a strategic thinker:understanding how to use metrics, data, insights and models to deliver effectiveness and ROI
- Strong passion to win and ‘can-do’ spirit, with a proven track record in media effectiveness and use of innovation to help our brands win in culture
- Strong leadership qualities with the ability to build strong working relations across multiple partners, agency, marketand brand teams
- Passionate about driving effectiveness through paid media
- A high degree of rigour & order with strong communication and project management skills. Excellent communications skills and delivery.
- High level of curiosity, with deep commitment to immerse themselves in latest trends, technology and emerging innovation and who is constantly on the look out for providing our brands with a competitive edge
NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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