Assistant Brand Manager - Ice Cream, Brand Building

Job Title: Assistant Brand Manager - Ice Cream (Brand Building)

Work Location: Mumbai HQ

Function: Ice Cream

BUSINESS CONTEXT:

Ice cream in India is a large industry estimated at Rs. 16K Cr in 2022; the only category that has witnessed steady double-digit growth for over a decade, despite the covid year hiccups. Ice cream is an evergreen business with significant headroom to grow in India across dimensions of penetration and per capita consumption. It is also a place where consumers look forward to new products and new reasons to buy regularly, making it impulsive, attractive, and gratifying to them.

Job Description:

• Core job- Demand Generation through digital content (influencers, posts, etc) to drive awareness in key markets, Media planning and deployment, and P&L management.
• The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies to deliver material for POS deployment etc.
• Network management and delivering all networks
• Partner commercial team in managing the brand support budget and ensuring that brand spending across activities is within the overall agreed support budget
• Should be proficient with Digital Ecosystem
• Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in the implementation of trade and consumer-linked activities
• Working with the customer marketing team to create and implement trade plans/activities/promotions
• MIS generation for monitoring progress

Experience/Skill Spike

• MBA/Master’s degree from Tier 1, Tier 2 B School
• Overall years of experience should be at least 4-5 years of work experience across sales & marketing
• Technical aptitude and agility to learn web-based tools
• Looking for talent with - an owners mindset, passion, and agility.