Senior Brand Executive - Ice Cream, Brand Development

Job Role: Senior Brand Executive - Ice Cream (Brand Development)

Work Location: Mumbai HQ

Function: Ice Cream

BUSINESS CONTEXT:

Ice cream in India is a large industry estimated at Rs. 16K Cr in 2022; the only category that has witnessed steady double-digit growth for over a decade, despite the covid year hiccups. Ice cream is an evergreen business with significant headroom to grow in India across dimensions of penetration and per capita consumption. It is also a place where consumers look forward to new products and new reasons to buy on a regular rhythm, making it impulsive, attractive, and gratifying to them.

We are looking to hire a resource in the Ice cream Brand Development team for Kwality Walls.

Job Description:

• Creating and executing a ‘New Product Development Funnel’ for Ice cream in India based on portfolio needs and consumer needs
• Conducting consumer concept and product research on core and innovative ideas as relevant in the part of the Ice cream portfolio assigned to him/her
• Basic data modeling for innovation costs and turnover potential
• Staying in tune with the latest flavour and dessert trends through trade, out-of-home, and in-home consumer connects
• Working closely with the R&D, Supply Chain, Market Research, Global Marketing, and Sales  teams to deliver projects on time

Skills & Experience

• 2-3 years of experience in Marketing, overall
• MBA from tier 1 or tier 2 B-School.
• First-hand experience in New Product / Innovation Development for any of the top FMCG companies or Startups
• Strong in project management
• Spike in craftmanship and creativity, someone with an eye for creative detail and design
• Mind-set for growth, to challenge the status quo, to leave a mark and change the course

Secondary traits (‘nice to have) 

• Experience in adjacent categories like Chocolates, Soft Drinks, Biscuits, and other ice creams
• Passion for great quality food, snacks, beverages, and multisensorial food experience.