DAM dComm Personal Care

Role Overview
The PC Dcommerce DAM will drive end-to-end business performance on TikTok Shop and Lazada, owning revenue delivery, platform partnership, media investment, and day-to-day store operations. This role requires a highly analytical and agile talent who can translate insights into execution, maximize GMV, and grow category share through content excellence and optimized commerce mechanics.

1. Business & Commercial Management

• Own GMV, revenue, and profitability targets for TikTok Shop & Lazada stores.
• Build and execute monthly/quarterly Joint Business Plans (JBP) with platforms.
• Lead assortment, pricing, and promo planning to maximize conversion and traffic.
• Manage forecast accuracy and stock availability across all fulfilment models.
  

2. Platform & Store Operations

• Oversee end-to-end operations including store health, listing quality, ratings, reviews, availability, fulfilment SLAs, and penalty avoidance.
• Optimize PDP content, keywords, SEO, and platform search ranking.
• Coordinate with supply, enabler, media, and category teams to ensure flawless execution during Mega Campaigns (e.g., 11.11, 12.12).

3. Social Commerce & Content Performance

• Monitor all social commerce activities including:
• Livestreams (KOL, Agency)
• Affiliate performance (CPS, conversion, GMV contribution)
• Short-video commerce (video posting, traffic, watch-through rate, CTR, CR)
• Assist & Advise Social Team to grow affiliate network and ensure best-deal strategies for KOL/MCN enablement.
  

4. Data, Analytics & Insights

• Track daily performance using platform dashboards and internal systems.
• Analyze traffic, conversion, average order value (AOV), repeat rate, media ROAS, and shopper behavior.
• Advise key growth opportunities grounded in competitor monitoring and category insights.
  

5. Cross-Functional Collaboration

• Work closely with Media, Enabler, Supply Chain, Finance, and Brand
• Align marketing investments with platform needs: CPAS, GMV Max, in-app ads, affiliate boosting, and LIVE boosting.
• Drive operational discipline, cost consistency, and efficient use of Media packages.

6. Relationship Management

• Act as primary business owner for TikTok & Lazada.
• Negotiate visibility packages, media buys, co-funding, and Mega Campaign deals.
• Maintain strong day-to-day communication with platform PICs, Enabler, MCNs, and affiliates.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.