Channel & Activation Experience Lead (Contract-Based)

Key responsibilities:

• Strategy Development:Set up B&W activation and experiential marketing strategies that align with category/brand objectives such as school program, factory program etc.

• Campaign Execution: Oversee the complete lifecycle of assigned total B&W activations, from initial concept and planning to logistics, on-site management, and post-event evaluation. 

• Project Management: Manage budgets, timelines, and deliverables for activations, ensuring projects stay within scope and meet Key Performance Indicators (KPIs) and return on investment (ROI). 

• Performance Analysis:Monitor campaign performance, analyze data, and provide insights and recommendations for future optimization. (collect both quantitative and qualitative data information & report to BU to make a meaningful report for next project implementation) 

• Cross-functional collaboration: Work closely with internal teams, including marketing, sales, and customer development, to ensure seamless project execution and alignment with overall brand strategy. 

Qualification & Requirements

• Bachelor's degree in business administration or related degrees 

• Experience in agency working & on-ground activities 2 years minimum 

• Microsoft office experience is required

• Being able to travel across locations and not limited to provinces 

• Language Proficiency: Professional fluency in both Khmer and English (written and spoken) is essential for negotiating with local vendors, collaborating with local teams, and reporting to regional management.

Key Skills & Experience 

• Proven experience in agencyon the area of experiential marketing, brand activations, event management, or a related field.

• Strong creative and strategic thinking with a focus on execution and results.

• Excellent project management, budgeting, and leadership skills.

• Ability to build and foster relationships with clients, internal teams, and external partners.

• Strong understanding of market trends in experiential marketing and consumer engagement.

• A creative and entrepreneurial spirit, adaptable to fast-paced and growth-focused environments.