Lifebuoy Shampoo Brand Lead

Unilever is currently hiring for Lifebuoy Shampoo Brand Lead

based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Role Purpose

As the Brand Lead for Lifebuoy Shampoo, you will be the driving force behind one of the most iconic personal care brands. This role is responsible for shaping the brand’s future by delivering end-to-end marketing excellence—covering strategy, positioning, innovation, engagement, activation, and measurement. You will lead initiatives that strengthen Lifebuoy’s purpose-driven mission while accelerating growth in a highly competitive market.

Key Responsibilities

• Lead the Marketing Flow of Work: Deliver some or all steps of the marketing process—strategy, positioning, innovation, engagement, activation, and measurement—to ensure brand relevance and consumer love.

• Brand Strategy & Positioning: Define and execute a compelling brand vision and positioning that resonates with consumers and differentiates Lifebuoy Shampoo in the marketplace.

• Innovation Leadership: Partner with R&D and cross-functional teams to develop breakthrough innovations and manage successful product launches.

• Consumer Engagement: Design and implement integrated campaigns that drive awareness, consideration, and loyalty across digital and traditional channels.

• Activation Excellence: Collaborate with Customer Development and Media teams to ensure flawless execution of brand activations in-market.

• Performance Measurement: Track and analyze brand performance, consumer insights, and market trends to optimize strategies and deliver growth.

• Cross-Functional Collaboration: Work closely with Procurement, Supply Chain, and Finance to ensure timely delivery and cost efficiency for new initiatives.

• Sustainability & Purpose: Champion Lifebuoy’s mission of hygiene and well-being, embedding sustainability into every aspect of the brand journey.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• Minimum 5+ years of experience in brand management or marketing, ideally in FMCG or personal care.

• Proven track record in brand strategy, innovation, and campaign execution.

• Strong analytical skills with the ability to translate insights into actionable plans.

• Excellent stakeholder management and communication skills.

• Ability to thrive in a fast-paced, dynamic environment with a growth mindset.

What We Offer

• A culture of innovation, collaboration, and empowerment.

• Competitive compensation and benefits.

• The chance to make a real impact on consumer health and well-being.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.